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David Ogilvy
: "The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
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David Ogilvy quote-"The pursuit of excellence is less profitable than the pursuit of bigness, but...
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David Ogilvy:
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"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
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David Ogilvy:
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The consumer isn't a moron. She is your wife.
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David Ogilvy:
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"When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
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David Ogilvy:
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"Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another, "Molly, my dear, I would have bought that new brand of toilet soap if only they hadn't set the body copy in ten point Garamond." Don't you believe it. What really decides consumers to buy or not to buy is the content of your advertising, not its form."
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Be First To
David Ogilvy:
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What you say in advertising is more important than how you say it.
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David Ogilvy:
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I always said that mega-mergers were for megalomaniacs.
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David Ogilvy:
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I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
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David Ogilvy:
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
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David Ogilvy:
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If each of us hires people smaller than we are, we shall become a company of dwarfs.
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David Ogilvy:
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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
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![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=102280&author=David Ogilvy"e=%22The+pursuit+of+excellence+is+less+profitable+than+the+pursuit+of+bigness%2C+but+it+can+be+more+satisfying.%22&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1191%2FDavid+Ogilvy_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=32699&author=David Ogilvy"e=++The+consumer+isn%27t+a+moron.+She+is+your+wife.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1191%2FDavid+Ogilvy_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=102277&author=David Ogilvy"e=%22When+someone+is+made+the+head+of+an+office+in+the+Ogilvy+%26amp%3B+Mather+chain%2C+I+send+him+a+Matrioshka+doll+from+Gorky.+If+he+has+the+curiosity+to+open+it%2C+and+keep+opening+it+until+he+comes+to+the+inside+of+the+smallest+doll%2C+he+finds+this+message%3A+If+each+of+us+hires+people+who+are+smaller+than+we+are%2C+we+shall+become+a+company+of+dwarfs.+But+if+each+of+us+hires+people+who+are+bigger+than+we+are%2C+we+shall+become+a+company+of+giants.%22%0A&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1191%2FDavid+Ogilvy_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=102282&author=David Ogilvy"e=%22Once+upon+a+time+I+was+riding+on+the+top+of+a+First+Avenue+bus%2C+when+I+heard+a+mythical+housewife+say+to+another%2C+%22Molly%2C+my+dear%2C+I+would+have+bought+that+new+brand+of+toilet+soap+if+only+they+hadn%27t+set+the+body+copy+in+ten+point+Garamond.%22+Don%27t+you+believe+it.+What+really+decides+consumers+to+buy+or+not+to+buy+is+the+content+of+your+advertising%2C+not+its+form.%22&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1191%2FDavid+Ogilvy_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=305&author=David Ogilvy"e=++What+you+say+in+advertising+is+more+important+than+how+you+say+it.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1191%2FDavid+Ogilvy_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=18641&author=David Ogilvy"e=++I+always+said+that+mega-mergers+were+for+megalomaniacs.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1191%2FDavid+Ogilvy_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=22448&author=David Ogilvy"e=++I+don%27t+know+the+rules+of+grammar.+If+you%27re+trying+to+persuade+people+to+do+something%2C+or+buy+something%2C+it+seems+to+me+you+should+use+their+language.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1191%2FDavid+Ogilvy_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=32700&author=David Ogilvy"e=++The+most+important+word+in+the+vocabulary+of+advertising+is+TEST.+If+you+pretest+your+product+with+consumers%2C+and+pretest+your+advertising%2C+you+will+do+well+in+the+marketplace.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1191%2FDavid+Ogilvy_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=32701&author=David Ogilvy"e=++If+each+of+us+hires+people+smaller+than+we+are%2C+we+shall+become+a+company+of+dwarfs.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1191%2FDavid+Ogilvy_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=32702&author=David Ogilvy"e=++Never+write+an+advertisement+which+you+wouldn%27t+want+your+own+family+to+read.+You+wouldn%27t+tell+lies+to+your+own+wife.+Don%27t+tell+them+to+mine.+Do+as+you+would+be+done+by.+If+you+tell+lies+about+a+product%2C+you+will+be+found+out+--+either+by+the+Government%2C+which+will+prosecute+you%2C+or+by+the+consumer%2C+who+will+punish+you+by+not+buying+your+product+a+second+time.+Good+products+can+be+sold+by+honest+advertising.+If+you+don%27t+think+the+product+is+good%2C+you+have+no+business+to+be+advertising+it.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1191%2FDavid+Ogilvy_64x64.png){kind=link}