Steve Jobs quotes

" Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. " # Innovation # Mistakes # Self-improvement

" I would trade all of my technology for an afternoon with Socrates. " # Philosophers and Philosophy # Technology # Life and Living

" The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient. But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea. And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important. " # Conversation # Love # Innovation

" People think it's this veneer -- that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works. " # America # Love # Work

" Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste. " # Taste # Death and Dying # Fear

" It's better to be a pirate than to join the Navy. " # Army and Navy

" It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them. " # Focus # Time and Time Management # Business

" I want to put a ding in the universe. " # Achievement # Freedom # Power

" Was George Orwell right about 1984? " # Trying # Politics # Identity

" We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream. " # Gambling # Business # Dreams