Marshall Mcluhan :
The medium is the message. This is merely to say that the personal and social consequences of any medium -- that is, of any extension of ourselves -- result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Media
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Technology
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Arts and Artists
Gift it
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=18050&author=Marshall Mcluhan"e=++The+medium+is+the+message.+This+is+merely+to+say+that+the+personal+and+social+consequences+of+any+medium+--+that+is%2C+of+any+extension+of+ourselves+--+result+from+the+new+scale+that+is+introduced+into+our+affairs+by+each+extension+of+ourselves%2C+or+by+any+new+technology.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F649%2FMarshall+Mcluhan_64x64.png){kind=link}
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![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=86886&author=Václav Havel"e=I+have+had+direct+experience+of+this+myself.+Often%2C+what+the+press+wrote%2C+or+did+not+write%2C+about+a+remark+I+made+somewhere+proved+to+be+of+a+far+greater+consequence+than+the+remark+itself.+Democratic+choice+in+such+cases+ceases+to+be+a+choice+between+alternatives+people+are+familiar+with%2C+and+have+personally+tried%2C+and+becomes+a+choice+between+alternatives+offered+by+those+who+run+the+media.&image=http%3A%2F%2Fwww.iwise.com%2Fimages_web%2Fauthor_no_icon.png){kind=link}
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