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Patrick Dixon
: The future of marketing belongs to honest information, accurate data and clear claims based on truth.
# Information
# Truth
# Computers
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Patrick Dixon quote-The future of marketing belongs to honest information, accurate data and clear claims...
Wisdom feed seeded by this
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Richard M Stallman :
"
...lots of businesses use computers, only a tiny fraction of them are in the business of developing software. So the result is, in general, free software is very good for businesses, because businesses appreciate the four freedoms, just as individuals do in their leisure time ... support for a proprietary program is typically a monopoly. Only the developer has the source code, so only the developer can make a change, and if a user wants a change, the user has to beg the developer, or even pray to the developer: "Oh, mighty developer, please make this change for me". Sometimes the developer says: "Pay us and we'll listen to your problem". If the user pays, the developer says: "Thank you very much. In six months there will be an upgrade, buy the upgrade and you will see if we have fixed your problem, and you will see what new problems we have in store for you". But with free software anyone that has a copy, can read the source codes, master it and begin offering support, so it's a free market and pretty easy to enter. As a result, all those companies and organizations and agencies that say they really need good support, and say that they think that free market generally provides better things to the buyer, rationally speaking, they should insist on using free software so they can get their support through the free market instead of from a monopoly. Isn't it ironic that the proprietary software developers call us communists? We are the ones who have provided for a free market, where they allow only monopoly. More than that, we are the ones that respect private property, and they don't. Companies like Microsoft and Apple, and so many others, they don't respect your private property, in fact they say that your "copy" is their property. They say everything is their property, their idea of private property is: everything belongs to them, like the tzars. So, by contrast, your copy of a free program is your property, and you are free to use it in all the ethical ways. But it goes beyond that, because in the free software community we have a decentralized society in which everybody can basically decide what he wants to do, and do it. Whereas with proprietary software it's a command-based system, the executives decide: we want this feature, we do not want that feature, the programmers put it in, and all the users are stuck with it just the same. So, which one is a Soviet-style system? And this leads to another paradox. Usually when there is a choice of products to do a job, we say there is no monopoly. But, when there is a choice between proprietary software products, yes, there is monopoly. Because if the users chooses this proprietary software package, he then falls into this monopoly for support, but if he chooses this proprietary product, he falls into this monopoly for support, so it's a choice between monopolies. And the only way to escape from monopoly is to escape from proprietary software, and that is what the free software movement is all about. We want you to escape and our work is to help you escape. We hope you will escape to the free world. The free world is the new continent in cyberspace that we have built so we can live here in freedom. It's impossible to live in freedom in the old world of cyberspace, where every program has its feudal lord that bullies and mistreats the users. So, to live in freedom we have to build a new continent. Because this is a virtual continent, it has room for everyone, and there are no immigration restrictions. And because there were never indigenous peoples in cyberspace, there is also no issue of taking away their land. So everyone is welcome in the free world, come to the free world, live with us in freedom. The free software movement aims for the liberation of cyberspace and everyone in it.
"
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13
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Clifford Stoll :
"
Data is not information, Information is not knowledge, Knowledge is not understanding, Understanding is not wisdom.
"
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Arthur C Clarke :
"
The Information Age offers much to mankind, and I would like to think that we will rise to the challenges it presents. But it is vital to remember that information — in the sense of raw data — is not knowledge, that knowledge is not wisdom, and that wisdom is not foresight. But information is the first essential step to all of these.
"
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Theordore Roszak :
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The original root of the word information is the Latin word informare, which means to fashion, shape, or create, to give form to. Information is an idea that has been given a form, such as the spoken or written word. It is a means of representing an image or thought so that it can be communicated from one mind to another rather than worrying about all the information afloat in the world, we must ask ourselves what matters to us, what do we want to know. It's having ideas and learning to deal with issues that is important, not accumulating lots and lots of data.
"
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Norbert Wiener :
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The idea that information can be stored in a changing world without an overwhelming depreciation of its value is false. It is scarcely less false than the more plausible claim that after a war we may take our existing weapons, fill their barrels with information.
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John Naisbitt :
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We have for the first time an economy based on a key resource [Information] that is not only renewable, but self-generating. Running out of it is not a problem, but drowning in it is.
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Warren Buffett :
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Our future rates of gain will fall far short of those achieved in the past. Berkshire's capital base is now simply too large to allow us to earn truly outsized returns. If you believe otherwise, you should consider a career in sales but avoid one in mathematics (bearing in mind that there are really only three kinds of people in the world: those who can count and those who can't).
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Freddie Mercury :
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Following the enormous conjecture in the press over the last two weeks, I wish to confirm that I have been tested HIV positive and have AIDS. I felt it correct to keep this information private to date to protect the privacy of those around me. However, the time has come now for my friends and fans around the world to know the truth and I hope that everyone will join with my doctors and all those worldwide in the fight against this terrible disease. My privacy has always been very special to me and I am famous for my lack of interviews. Please understand this policy will continue.
"
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Arabian Proverb :
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Those who foretell the future lies, even if he tells the truth.
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Clement Greenberg :
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Complete honesty has nothing to do with "purity" or naivety. The full truth is unattainable to naivety, and the completely honest artist is not pure in heart.
"
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Patrick Dixon Wisdom feed
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Patrick Dixon:
"
Business strategy is the battleplan for a better future.
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Patrick Dixon:
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You cannot have strong leadership without passion.
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Patrick Dixon:
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Take hold of your future or the future will take hold of you - be futurewise.
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Patrick Dixon:
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People will only follow you if they see you're ahead, are convinced you know the route, trust you, and want to get there too.
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# Trust
# Leaders and Leadership
# Travel and Tourism
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Patrick Dixon:
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Life's too short to sell things you don't believe in.
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Patrick Dixon:
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The future of marketing belongs to honest information, accurate data and clear claims based on truth.
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# Information
# Truth
# Computers
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Patrick Dixon:
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Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.
"
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# The future
# Service
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Patrick Dixon:
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You can have the greatest strategy in the world, but what is the point if no one cares?
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# Success
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Patrick Dixon:
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Connect with all the passions people have -for themselves, their families, their communities and wider world - and they will follow you to the ends of the earth, buy your products and services with pride, and may even be willing to work for you for next to nothing.
"
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Patrick Dixon:
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When you have been close to death it makes you think about life.
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# Death and Dying
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![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=79718&author=Patrick Dixon"e=The+future+of+marketing+belongs+to+honest+information%2C+accurate+data+and+clear+claims+based+on+truth.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F13781%2FPatrick_Dixon_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=110671&author=Richard M Stallman"e=...lots+of+businesses+use+computers%2C+only+a+tiny+fraction+of+them+are+in+the+business+of+developing+software.+So+the+result+is%2C+in+general%2C+free+software+is+very+good+for+businesses%2C+because+businesses+appreciate+the+four+freedoms%2C+just+as+individuals+do+in+their+leisure+time+...+support+for+a+proprietary+program+is+typically+a+monopoly.+Only+the+developer+has+the+source+code%2C+so+only+the+developer+can+make+a+change%2C+and+if+a+user+wants+a+change%2C+the+user+has+to+beg+the+developer%2C+or+even+pray+to+the+developer%3A+%22Oh%2C+mighty+developer%2C+please+make+this+change+for+me%22.+Sometimes+the+developer+says%3A+%22Pay+us+and+we%27ll+listen+to+your+problem%22.+If+the+user+pays%2C+the+developer+says%3A+%22Thank+you+very+much.+In+six+months+there+will+be+an+upgrade%2C+buy+the+upgrade+and+you+will+see+if+we+have+fixed+your+problem%2C+and+you+will+see+what+new+problems+we+have+in+store+for+you%22.+But+with+free+software+anyone+that+has+a+copy%2C+can+read+the+source+codes%2C+master+it+and+begin+offering+support%2C+so+it%27s+a+free+market+and+pretty+easy+to+enter.+As+a+result%2C+all+those+companies+and+organizations+and+agencies+that+say+they+really+need+good+support%2C+and+say+that+they+think+that+free+market+generally+provides+better+things+to+the+buyer%2C+rationally+speaking%2C+they+should+insist+on+using+free+software+so+they+can+get+their+support+through+the+free+market+instead+of+from+a+monopoly.+Isn%27t+it+ironic+that+the+proprietary+software+developers+call+us+communists%3F+We+are+the+ones+who+have+provided+for+a+free+market%2C+where+they+allow+only+monopoly.+More+than+that%2C+we+are+the+ones+that+respect+private+property%2C+and+they+don%27t.+Companies+like+Microsoft+and+Apple%2C+and+so+many+others%2C+they+don%27t+respect+your+private+property%2C+in+fact+they+say+that+your+%22copy%22+is+their+property.+They+say+everything+is+their+property%2C+their+idea+of+private+property+is%3A+everything+belongs+to+them%2C+like+the+tzars.+So%2C+by+contrast%2C+your+copy+of+a+free+program+is+your+property%2C+and+you+are+free+to+use+it+in+all+the+ethical+ways.+But+it+goes+beyond+that%2C+because+in+the+free+software+community+we+have+a+decentralized+society+in+which+everybody+can+basically+decide+what+he+wants+to+do%2C+and+do+it.+Whereas+with+proprietary+software+it%27s+a+command-based+system%2C+the+executives+decide%3A+we+want+this+feature%2C+we+do+not+want+that+feature%2C+the+programmers+put+it+in%2C+and+all+the+users+are+stuck+with+it+just+the+same.+So%2C+which+one+is+a+Soviet-style+system%3F+And+this+leads+to+another+paradox.+Usually+when+there+is+a+choice+of+products+to+do+a+job%2C+we+say+there+is+no+monopoly.+But%2C+when+there+is+a+choice+between+proprietary+software+products%2C+yes%2C+there+is+monopoly.+Because+if+the+users+chooses+this+proprietary+software+package%2C+he+then+falls+into+this+monopoly+for+support%2C+but+if+he+chooses+this+proprietary+product%2C+he+falls+into+this+monopoly+for+support%2C+so+it%27s+a+choice+between+monopolies.+And+the+only+way+to+escape+from+monopoly+is+to+escape+from+proprietary+software%2C+and+that+is+what+the+free+software+movement+is+all+about.+We+want+you+to+escape+and+our+work+is+to+help+you+escape.+We+hope+you+will+escape+to+the+free+world.+The+free+world+is+the+new+continent+in+cyberspace+that+we+have+built+so+we+can+live+here+in+freedom.+It%27s+impossible+to+live+in+freedom+in+the+old+world+of+cyberspace%2C+where+every+program+has+its+feudal+lord+that+bullies+and+mistreats+the+users.+So%2C+to+live+in+freedom+we+have+to+build+a+new+continent.+Because+this+is+a+virtual+continent%2C+it+has+room+for+everyone%2C+and+there+are+no+immigration+restrictions.+And+because+there+were+never+indigenous+peoples+in+cyberspace%2C+there+is+also+no+issue+of+taking+away+their+land.+So+everyone+is+welcome+in+the+free+world%2C+come+to+the+free+world%2C+live+with+us+in+freedom.+The+free+software+movement+aims+for+the+liberation+of+cyberspace+and+everyone+in+it.%0A&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F15115%2FRichard+M_Stallman_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=64666&author=Clifford Stoll"e=Data+is+not+information%2C+Information+is+not+knowledge%2C+Knowledge+is+not+understanding%2C+Understanding+is+not+wisdom.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F11095%2FClifford+Stoll_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=76134&author=Arthur C Clarke"e=The+Information+Age+offers+much+to+mankind%2C+and+I+would+like+to+think+that+we+will+rise+to+the+challenges+it+presents.+But+it+is+vital+to+remember+that+information+%E2%80%94+in+the+sense+of+raw+data+%E2%80%94+is+not+knowledge%2C+that+knowledge+is+not+wisdom%2C+and+that+wisdom+is+not+foresight.+But+information+is+the+first+essential+step+to+all+of+these.%0A&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F8253%2FArthur+C_Clarke_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=12438&author=Theordore Roszak"e=++The+original+root+of+the+word+information+is+the+Latin+word+informare%2C+which+means+to+fashion%2C+shape%2C+or+create%2C+to+give+form+to.+Information+is+an+idea+that+has+been+given+a+form%2C+such+as+the+spoken+or+written+word.+It+is+a+means+of+representing+an+image+or+thought+so+that+it+can+be+communicated+from+one+mind+to+another+rather+than+worrying+about+all+the+information+afloat+in+the+world%2C+we+must+ask+ourselves+what+matters+to+us%2C+what+do+we+want+to+know.+It%27s+having+ideas+and+learning+to+deal+with+issues+that+is+important%2C+not+accumulating+lots+and+lots+of+data.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F3909%2FTheordore_Roszak_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=12444&author=Norbert Wiener"e=++The+idea+that+information+can+be+stored+in+a+changing+world+without+an+overwhelming+depreciation+of+its+value+is+false.+It+is+scarcely+less+false+than+the+more+plausible+claim+that+after+a+war+we+may+take+our+existing+weapons%2C+fill+their+barrels+with+information.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F3913%2FNorbert_Wiener_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=12435&author=John Naisbitt"e=++We+have+for+the+first+time+an+economy+based+on+a+key+resource+%26%2391%3BInformation%26%2393%3B+that+is+not+only+renewable%2C+but+self-generating.+Running+out+of+it+is+not+a+problem%2C+but+drowning+in+it+is.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1321%2FJohn+Naisbitt_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=72111&author=Warren Buffett"e=Our+future+rates+of+gain+will+fall+far+short+of+those+achieved+in+the+past.+Berkshire%27s+capital+base+is+now+simply+too+large+to+allow+us+to+earn+truly+outsized+returns.+If+you+believe+otherwise%2C+you+should+consider+a+career+in+sales+but+avoid+one+in+mathematics+%28bearing+in+mind+that+there+are+really+only+three+kinds+of+people+in+the+world%3A+those+who+can+count+and+those+who+can%27t%29.%0A&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F3644%2FWarren_Buffett_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=98853&author=Freddie Mercury"e=Following+the+enormous+conjecture+in+the+press+over+the+last+two+weeks%2C+I+wish+to+confirm+that+I+have+been+tested+HIV+positive+and+have+AIDS.+I+felt+it+correct+to+keep+this+information+private+to+date+to+protect+the+privacy+of+those+around+me.+However%2C+the+time+has+come+now+for+my+friends+and+fans+around+the+world+to+know+the+truth+and+I+hope+that+everyone+will+join+with+my+doctors+and+all+those+worldwide+in+the+fight+against+this+terrible+disease.+My+privacy+has+always+been+very+special+to+me+and+I+am+famous+for+my+lack+of+interviews.+Please+understand+this+policy+will+continue.%0A&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F14582%2FFreddie_Mercury_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=7275&author=Arabian Proverb"e=++Those+who+foretell+the+future+lies%2C+even+if+he+tells+the+truth.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F384%2FArabian+Proverb_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=85572&author=Clement Greenberg"e=Complete+honesty+has+nothing+to+do+with+%22purity%22+or+naivety.+The+full+truth+is+unattainable+to+naivety%2C+and+the+completely+honest+artist+is+not+pure+in+heart.%0A&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F5090%2FClement+Greenberg_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=79720&author=Patrick Dixon"e=Business+strategy+is+the+battleplan+for+a+better+future.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F13781%2FPatrick_Dixon_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=79726&author=Patrick Dixon"e=You+cannot+have+strong+leadership+without+passion.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F13781%2FPatrick_Dixon_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=79715&author=Patrick Dixon"e=Take+hold+of+your+future+or+the+future+will+take+hold+of+you+-+be+futurewise.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F13781%2FPatrick_Dixon_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=79716&author=Patrick Dixon"e=People+will+only+follow+you+if+they+see+you%27re+ahead%2C+are+convinced+you+know+the+route%2C+trust+you%2C+and+want+to+get+there+too.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F13781%2FPatrick_Dixon_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=79717&author=Patrick Dixon"e=Life%27s+too+short+to+sell+things+you+don%27t+believe+in.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F13781%2FPatrick_Dixon_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=79719&author=Patrick Dixon"e=Every+product+and+service+is+sold+on+the+promise+of+a+better+future.+The+purpose+of+business+is+to+deliver+on+the+promise%2C+and+profit+is+the+reward+for+doing+so.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F13781%2FPatrick_Dixon_64x64.png){kind=link}
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