Old-fashioned values may count when conservatives appear on the stump, but once conservatives are in office the only old-fashioned situation they care to revive is an economic regimen of low wages and lax regulations. Over the last three decades they have smashed the welfare state, reduced the tax burden on corporations and the wealthy, and generally facilitated the country’s return to a nineteenth-century pattern of wealth distribution. Thus the primary contradiction of the backlash: it is a working-class movement that has done incalculable, historic harm to working class people.
The leaders of the backlash may talk Christ, but they walk corporate. Values may "matter most" to voters, but they always take a backseat to the needs of money once the elections are won. This is a basic earmark of the phenomenon, absolutely consistent across its decades-long history. Abortion is never halted. Affirmative action is never abolished. The culture industry is never forced to clean up its act.