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What do consumers really want?
Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.
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Source Unknown:
"
The customer is our reason for being here.
"
#Customers
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Graham Day:
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If you love your customer to death, you can't go wrong.
"
#Customers
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Source Unknown:
"
Your
Customers
will get better when you do.
"
#Customers
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Gary Comer:
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Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.
"
#Customers
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Source Unknown:
"
If we don't take care of the customer... somebody else will.
"
#Customers
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Michael Leboeuf:
"
A satisfied customer is the best business strategy of all.
"
#Customers
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Ayn Rand:
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I don't build in order to have clients. I have clients in order to build.
"
#Customers
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Susan Marthaller:
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Always think of your
Customers
as suppliers first. Work closely with them, so they can supply you with the information you need to supply them with the right products and services.
"
#Customers
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Ed Zeitz:
"
There are only two ways to get a new customer: 1. solicit a new customer any way you can. 2. Take good care of your present
Customers
, so they don't become someone else's new
Customers
.
"
#Customers
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Karl Albrecht:
"
If you're not serving the customer, you'd better be serving someone who is.
"
#Customers
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![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=42642&author=Source Unknown"e=++The+customer+is+our+reason+for+being+here.&image=http%3A%2F%2Fwww.iwise.com%2Fimages_web%2Fauthor_no_icon.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=42623&author=Graham Day"e=++If+you+love+your+customer+to+death%2C+you+can%27t+go+wrong.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F7895%2FGraham+Day_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=42639&author=Source Unknown"e=++Your+customers+will+get+better+when+you+do.&image=http%3A%2F%2Fwww.iwise.com%2Fimages_web%2Fauthor_no_icon.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=42621&author=Gary Comer"e=++Worry+about+being+better%3B+bigger+will+take+care+of+itself.+Think+one+customer+at+a+time+and+take+care+of+each+one+the+best+way+you+can.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F7893%2FGary_Comer_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=42640&author=Source Unknown"e=++If+we+don%27t+take+care+of+the+customer...+somebody+else+will.&image=http%3A%2F%2Fwww.iwise.com%2Fimages_web%2Fauthor_no_icon.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=42627&author=Michael Leboeuf"e=++A+satisfied+customer+is+the+best+business+strategy+of+all.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F592%2FMichael+Leboeuf_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=42634&author=Ayn Rand"e=++I+don%27t+build+in+order+to+have+clients.+I+have+clients+in+order+to+build.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1255%2FAyn+Rand_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=42632&author=Susan Marthaller"e=++Always+think+of+your+customers+as+suppliers+first.+Work+closely+with+them%2C+so+they+can+supply+you+with+the+information+you+need+to+supply+them+with+the+right+products+and+services.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F7900%2FSusan+Marthaller_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=42645&author=Ed Zeitz"e=++There+are+only+two+ways+to+get+a+new+customer%3A+1.+solicit+a+new+customer+any+way+you+can.++2.+Take+good+care+of+your+present+customers%2C+so+they+don%27t+become+someone+else%27s+new+customers.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F7903%2FEd_Zeitz_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=42615&author=Karl Albrecht"e=++If+you%27re+not+serving+the+customer%2C+you%27d+better+be+serving+someone+who+is.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1331%2FKarl+Albrecht_64x64.png){kind=link}