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Leo Burnett
: If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
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Leo Burnett quote- If you are writing about baloney, don't try and make it...
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Be First To
Source Unknown :
"
If you are bitten by a snake, what's the best thing to do? Remain calm, separate the poison from the rest of your body, suck the poison out. Worst thing to do: get upset, chase and kill snake. Same when someone strikes out at you verbally. Remain calm, don't try to strike back at the other person. Don't let the poison spread throughout your system.
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Graham Greene :
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A petty reason perhaps why novelists more and more try to keep a distance from journalists is that novelists are trying to write the truth and journalists are trying to write fiction.
"
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Tina Fey :
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Question number one is from someone who calls himself "The Controvert." He says, "Hi, Tina, I love you in the show. In my humble opinion, when a show pushes the boundaries, you end up with a lot of passionate people on both sides. What do you think of the criticism the show gets?" I think that people who say they love the show and they think it's great and they write good reviews of it, are-are correct and that people who don't like the show for any reason are probably-they're just confusing it with Studio 60.
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James Boswell :
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The best good man, with the worst natur'd muse.
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3
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Ralph Waldo Emerson :
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People do not deserve to have good writings; they are so pleased with the bad.
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17
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Ernest Hemingway :
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All modern American literature comes from one book by Mark Twain called Huckleberry Finn. American writing comes from that. There was nothing before. There has been nothing as good since.
"
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Arthur Miller :
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That is a very good question. I don't know the answer. But can you tell me the name of a classical Greek shoemaker?
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Stephen Jay Gould :
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When we seek a textbook case for the proper operation of science, the correction of certain error offers far more promise than the establishment of probable truth. Confirmed hunches, of course, are more upbeat than discredited hypotheses. Since the worst traditions of “popular” writing falsely equate instruction with sweetness and light, our promotional literature abounds with insipid tales in the heroic mode, although tough stories of disappointment and loss give deeper insight into a methodology that the celebrated philosopher Karl Popper once labeled as “conjecture and refutation.”
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8
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Daniel C Dennett :
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In a Thumbnail Sketch here is [the Multiple Drafts theory of consciousness] so far: There is no single, definitive "stream of consciousness," because there is no central Headquarters, no Cartesian Theatre where "it all comes together" for the perusal of a Central Meaner. Instead of such a single stream (however wide), there are multiple channels in which specialist circuits try, in parallel pandemoniums, to do their various things, creating Multiple Drafts as they go. Most of these fragmentary drafts of "narrative" play short-lived roles in the modulation of current activity but some get promoted to further functional roles, in swift succession, by the activity of a virtual machine in the brain. The seriality of this machine (its "von Neumannesque" character) is not a "hard-wired" design feature, but rather the upshot of a succession of coalitions of these specialists. The basic specialists are part of our animal heritage. They were not developed to perform peculiarly human actions, such as reading and writing, but ducking, predator-avoiding, face-recognizing, grasping, throwing, berry-picking, and other essential tasks. They are often opportunistically enlisted in new roles, for which their talents may more or less suit them. The result is not bedlam only because the trends that are imposed on all this activity are themselves part of the design. Some of this design is innate, and is shared with other animals. But it is augmented, and sometimes even overwhelmed in importance, by microhabits of thought that are developed in the individual, partly idiosyncratic results of self-exploration and partly the predesigned gifts of culture. Thousands of memes, mostly borne by language, but also by wordless "images" and other data structures, take up residence in an individual brain, shaping its tendencies and thereby turning it into a mind.
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65
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Source Unknown :
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Failure is not the worst thing in the world -- the very worst is not to try
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Leo Burnett Wisdom feed
60
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Leo Burnett:
"
When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.
"
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44
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Leo Burnett:
"
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
"
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31
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Leo Burnett:
"
To swear off making mistakes is very easy. All you have to do is to swear off having ideas.
"
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24
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Leo Burnett:
"
If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.
"
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Leo Burnett:
"
What helps people, helps business.
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![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=274&author=Leo Burnett"e=++If+you+are+writing+about+baloney%2C+don%27t+try+and+make+it+Cornish+hen%2C+because+that%27s+the+worst+kind+of+baloney+there+is.+Just+make+it+darn+good+baloney.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1126%2FLeo+Burnett_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=4619&author=Source Unknown"e=++If+you+are+bitten+by+a+snake%2C+what%27s+the+best+thing+to+do%3F+Remain+calm%2C+separate+the+poison+from+the+rest+of+your+body%2C+suck+the+poison+out.+Worst+thing+to+do%3A+get+upset%2C+chase+and+kill+snake.+Same+when+someone+strikes+out+at+you+verbally.+Remain+calm%2C+don%27t+try+to+strike+back+at+the+other+person.+Don%27t+let+the+poison+spread+throughout+your+system.&image=http%3A%2F%2Fwww.iwise.com%2Fimages_web%2Fauthor_no_icon.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=13186&author=Graham Greene"e=++A+petty+reason+perhaps+why+novelists+more+and+more+try+to+keep+a+distance+from+journalists+is+that+novelists+are+trying+to+write+the+truth+and+journalists+are+trying+to+write+fiction.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1459%2FGraham_Greene_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=82041&author=Tina Fey"e=Question+number+one+is+from+someone+who+calls+himself+%22The+Controvert.%22+He+says%2C+%22Hi%2C+Tina%2C+I+love+you+in+the+show.+In+my+humble+opinion%2C+when+a+show+pushes+the+boundaries%2C+you+end+up+with+a+lot+of+passionate+people+on+both+sides.+What+do+you+think+of+the+criticism+the+show+gets%3F%22+I+think+that+people+who+say+they+love+the+show+and+they+think+it%27s+great+and+they+write+good+reviews+of+it%2C+are-are+correct+and+that+people+who+don%27t+like+the+show+for+any+reason+are+probably-they%27re+just+confusing+it+with+Studio+60.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F13890%2FTina_Fey_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=70952&author=James Boswell"e=The+best+good+man%2C+with+the+worst+natur%27d+muse.%0A&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F2522%2FJames_Boswell_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=16355&author=Ralph Waldo Emerson"e=++People+do+not+deserve+to+have+good+writings%3B+they+are+so+pleased+with+the+bad.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F8029%2FRalph+Waldo+Emerson_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=16373&author=Ernest Hemingway"e=++All+modern+American+literature+comes+from+one+book+by+Mark+Twain+called+Huckleberry+Finn.+American+writing+comes+from+that.+There+was+nothing+before.+There+has+been+nothing+as+good+since.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F93%2FErnest_Hemingway_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=16402&author=Arthur Miller"e=++That+is+a+very+good+question.+I+don%27t+know+the+answer.+But+can+you+tell+me+the+name+of+a+classical+Greek+shoemaker%3F&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1562%2FArthur_Miller_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=85211&author=Stephen Jay Gould"e=When+we+seek+a+textbook+case+for+the+proper+operation+of+science%2C+the+correction+of+certain+error+offers+far+more+promise+than+the+establishment+of+probable+truth.+Confirmed+hunches%2C+of+course%2C+are+more+upbeat+than+discredited+hypotheses.+Since+the+worst+traditions+of+%E2%80%9Cpopular%E2%80%9D+writing+falsely+equate+instruction+with+sweetness+and+light%2C+our+promotional+literature+abounds+with+insipid+tales+in+the+heroic+mode%2C+although+tough+stories+of+disappointment+and+loss+give+deeper+insight+into+a+methodology+that+the+celebrated+philosopher+Karl+Popper+once+labeled+as+%E2%80%9Cconjecture+and+refutation.%E2%80%9D%0A&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F9242%2FStephen+Jay_Gould_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=79091&author=Daniel C Dennett"e=In+a+Thumbnail+Sketch+here+is+%5Bthe+Multiple+Drafts+theory+of+consciousness%5D+so+far%3A%0AThere+is+no+single%2C+definitive+%22stream+of+consciousness%2C%22+because+there+is+no+central+Headquarters%2C+no+Cartesian+Theatre+where+%22it+all+comes+together%22+for+the+perusal+of+a+Central+Meaner.+Instead+of+such+a+single+stream+%28however+wide%29%2C+there+are+multiple+channels+in+which+specialist+circuits+try%2C+in+parallel+pandemoniums%2C+to+do+their+various+things%2C+creating+Multiple+Drafts+as+they+go.+Most+of+these+fragmentary+drafts+of+%22narrative%22+play+short-lived+roles+in+the+modulation+of+current+activity+but+some+get+promoted+to+further+functional+roles%2C+in+swift+succession%2C+by+the+activity+of+a+virtual+machine+in+the+brain.+The+seriality+of+this+machine+%28its+%22von+Neumannesque%22+character%29+is+not+a+%22hard-wired%22+design+feature%2C+but+rather+the+upshot+of+a+succession+of+coalitions+of+these+specialists.%0AThe+basic+specialists+are+part+of+our+animal+heritage.+They+were+not+developed+to+perform+peculiarly+human+actions%2C+such+as+reading+and+writing%2C+but+ducking%2C+predator-avoiding%2C+face-recognizing%2C+grasping%2C+throwing%2C+berry-picking%2C+and+other+essential+tasks.+They+are+often+opportunistically+enlisted+in+new+roles%2C+for+which+their+talents+may+more+or+less+suit+them.+The+result+is+not+bedlam+only+because+the+trends+that+are+imposed+on+all+this+activity+are+themselves+part+of+the+design.+Some+of+this+design+is+innate%2C+and+is+shared+with+other+animals.+But+it+is+augmented%2C+and+sometimes+even+overwhelmed+in+importance%2C+by+microhabits+of+thought+that+are+developed+in+the+individual%2C+partly+idiosyncratic+results+of+self-exploration+and+partly+the+predesigned+gifts+of+culture.+Thousands+of+memes%2C+mostly+borne+by+language%2C+but+also+by+wordless+%22images%22+and+other+data+structures%2C+take+up+residence+in+an+individual+brain%2C+shaping+its+tendencies+and+thereby+turning+it+into+a+mind.%0A&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F13751%2FDaniel+C+Dennett_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=4612&author=Source Unknown"e=++Failure+is+not+the+worst+thing+in+the+world+--+the+very+worst+is+not+to+try&image=http%3A%2F%2Fwww.iwise.com%2Fimages_web%2Fauthor_no_icon.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=2189&author=Leo Burnett"e=++When+you+reach+for+the+stars%2C+you+may+not+quite+get+one%2C+but+you+won%27t+come+up+with+a+handful+of+mud+either.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1126%2FLeo+Burnett_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=276&author=Leo Burnett"e=++Make+it+simple.+Make+it+memorable.+Make+it+inviting+to+look+at.+Make+it+fun+to+read.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1126%2FLeo+Burnett_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=19002&author=Leo Burnett"e=++To+swear+off+making+mistakes+is+very+easy.+All+you+have+to+do+is+to+swear+off+having+ideas.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1126%2FLeo+Burnett_64x64.png){kind=link}
![Powerpoint](http://www.iwise.com/downloadPPT.php?quote_id=32599&author=Leo Burnett"e=++What+helps+people%2C+helps+business.&image=http%3A%2F%2Fwww.iwise.com%2FauthorIcons%2F1126%2FLeo+Burnett_64x64.png){kind=link}